The team from InTheSnow Magazine has taken over the British Ski and Board Show with the hope of creating an innovative and exciting event.
Show Director Dominic Killinger commented: “Our desire is to create a national snowsports show for everyone from first timers to seasoned skiers and snowboarders".
Plans for the show include a luxury après ski bar, a Christmas wonderland and skills slope where experts and beginners can hone their on piste technique.