We had to check the date in the calendar when we got the press release through for this one, but it's not even close to April Fools' Day. A ski jacket that actively pumps sweat out at the touch of a button sounds pretty far-fetched, but that's exactly what Premium ski brand Kjus have developed in collaboration with Swiss technology company, Osmotex.
The suitably futuristically named '7Sphere Hydro Bot' jacket retails at £1299, which is a lot, but if you're an early adopter of technology and just love to show that technology off to your friends then it might just be worth it.
Breathability is the perennial problem for skiers, with the cycle of working up a sweat on the pistes only to then sit on a frigid chair lift presenting some particularly tricky problems for technical clothing designers.
Kjus and Osmotex claim that the Hydro Bot uses an active membrane that is '...able to match human sweat rates in terms of breathability' adding that 'In fact, the more moisture the skier produces the faster it works.'
It adjusts sweat extraction speed through an integrated app which also makes recommendations on how to regulate body temperature - the future is here.
