British Airways is introducing a new direct flight route to Innsbruck from Heathrow Terminal 5.
Skiers will now be able to fly to the former Winter Olympic city from two UK airports with British Airways (the airline already operates direct flights from Gatwick to the Tirolean capital).
Picturesque Innsbruck is a popular city-break destination for skiers and non-skiers alike and the service will launch just in time for the city's sparkling Christmas markets.
Flights will operate four-times-a-week during winter and twice-per-week during the summer season, with return fares starting from £88 in Euro Traveller.
Monarch Airlines is also launching a new direct route from Birmingham to Innsbruck as part of its winter 2016/17 schedule. The first outbound flight will be 29 December 2016. The airline will now fly from Birmingham, Gatwick and Manchester to Innsbruck with flights starting from £39 per person one way.
5 of the best ski resort destinations near Innsbruck
Alpbach, Alpbachtal
Transfer time: 50mins
A favourite with the Brits, Alpbach has never lost sight of its mountain heritage and continues to be one of Austria's most picturesque villages.
On the slopes, there is plenty to keep skiers and snowboarders happy, with a combined total of 109km in the recently created Ski Juwel Alpbachtal-Wildschönau skiing area.
Add to this a wide range of non-ski activities, from snowshoeing to sleigh rides and tobogganing and it is easy to see why this charming village is a top choice for a short break.
How much?
Alpbachtal tourist board offer a 'SKI & MORE' package from £158 per person, including three nights accommodation, three day Ski Juwel Alpbachtal Wildschönau ski pass and an Alpbachtal Seenland Visitor Card including access to indoor swimming pool, ski bus, free active programme and further great services.
See: alpbachtal.at
Innsbruck, Olympia SkiWorld
Transfer time: 15 mins
City skiing at its best, Tirol's capital Innsbruck is easily accessible and has slopes and snow on its doorstep. It takes only 22 minutes to get on the slopes of the Nordekette from the city centre.
The Tirolean capital is surrounded by a total of nine ski areas and 285km of piste, making up the Olympia SkiWorld Innsbruck.
From the Olympic slopes of the Axamer Lizum to glacier skiing on the Stubai, all the ski areas are easily accessible using the free bus service and covered on one lift pass - the Olympia SkiWorld Pass.
How much?
The Innsbruck Tourist Board offers packages for under £338 per person, including four night's hotel accommodation, an OlympiaWorld Skipass covering nine resorts, and free bus service.
See: innsbruck.info for the latest offers and to book.
Soll, Wilder Kaiser
Transfer time: 50mins
Looking to pack a week into a few days then the resort of Söll, where you can clock up the miles and burn the candle at both ends, is a good choice.
Beneath the mighty Wilder Kaiser mountain range, the resorts of Söll, Going, Ellmau and Scheffau have access to Austria's largest interconnecting skiing area, the SkiWelt Wilder Kaiser-Brixental, with 280 km of slopes.
After dark, try the 3.8km moonlight toboggan run at Hochsöll or enjoy the lively après-ski in one of the many bars in the resort.
How much?
Wilder Kaiser tourist board offer a 'Super Ski Weeks' package from £238 per person, including four night's half board accommodation in a 3* Hotel and a three day lift pass for SkiWelt Wilder Kaiser / Brixental.
Visit: wilderkaiser.info for the latest offers and to book.
Wildschӧnau Valley, Ski Juwel
Transfer time: 1hr
The Wildschönau is a top choice if you are looking to take it easy for a few days.
Stay in one of the charming ski resort villages of Niederau, Oberau, Auffach or Thierbach in the Wildschönau valley, each with their own local slopes and ski schools.
Take your time to explore the newly created 'Ski Juwel' skiing area, linked with the Alpbach valley or enjoy some of the additional winter activities on offer.
How much?
The Wildschönau tourist board offers packages from under £204 per person, including three night's half board accommodation in a 3* guesthouse and a two day skipass for the Ski Juwel.
Find the latest prices and offers at: wildschoenau.com
Sӧlden, Ӧtztal
Transfer time: 1hr 10mins
Sölden shone on the big screen last autumn as one of the filming locations in the new James Bond film, SPECTRE.
With its snow-sure slopes with long perfectly groomed pistes, welcoming instructors, vibrant après scene and ultra-modern and high-speed lift system, it's easy to see why it's such a hit with skiers.
This season will see the introduction of another lift and even better infrastructure with the arrival of the slick new mono-rope Giggijoch Mountain Gondola.
The powerful new gondola will transport up to 4500 skiers per hour, the highest capacity of any lift in the world, and will take just nine minutes to travel from bottom to top.
How much?
The Ӧtztal tourist board offers a 'Winter Special' package in Sölden from £173 per person, including two night's B&B accommodation in a pension and a Sölden day ski pass (Valid on arrivals before 17 December 2016)
Visit: oetztal.com
Daily flights are available from London Gatwick and twice weekly from Bristol and Liverpool to Innsbruck with easyjet.com.
British Airways flies five times a week from London Gatwick and four times a week from London Heathrow.
Monarch flies from Manchester, Birmingham and London Gatwick airport.
Affordable resort transfers are available through transfer.tirol.at.
For more information on the Tirol region visittirol.co.uk or keep updated at facebook or VisitTirol on twitter.