Oakley Carbon Shift Sunnies | £300
There’s no point skiing in style if you can’t cut it at the piste-side café too. These top-of-the-range Oakleys will help you see and be seen in an understated elegance which belies the cutting edge optical technology they modestly boast. But as they're Oakleys, everyone else will know anyway.
X-Bionic Automobili Lamborghini Formula Ski Jacket Xitanit 2.0 | £1,419
The only thing bigger than this jacket's name is its price. With flamboyant Lamborghini branding and no less than 486 parts, X-Bionic has brought all its fabric technology to bear in one seriously flashy number. The result is this snazzy-looking, optimally-insulating, temperature-regulating, unrestrictive and stylish ski jacket. Don’t go for half measure though – there are matching ski pants available at a mere £886.
Bogner Ski Helmet Bamboo | £525
You’re guaranteed to make heads turn in the lift queue with this unique ski helmet from German brand Bogner. Made with a genuine oiled bamboo monocoque, with a polycarbonate mid-section, three air chambers for cooling, and cosy Coolmax padding inside, this certified helmet is lightweight, functional and stylish.
Nix Snowsport Co. Bespoke Custom Skis and Snowboards | from £1,375 for a pair of skis
Everything about these skis is bespoke, from the sidecut, shape and tip profiles, to the layups, camber and graphics. Because you're worth it.
TAG Heuer Connected smart watch | £1,500
Form meets function in this classy smart watch from iconic Swiss brand TAG Heuer. Digitally record your skiing prowess and then wear it to dinner with best bib and tucker.
Canada Goose Aviator Hat | £240
Almost a third the price of one of the brand’s coats, the Aviator has a water-resistant Arctic-Tech fabric exterior housing 625 fill power duck down insulation, with Coyote fur ruff visor and ear-flaps. As it’s vital that everyone else knows you have such expensive good taste, the logo is huge!